Tadas Bružikas

I am particularly interested in data analysis aimed at improving company strategy and understanding consumer behaviour. To me, well functioning econometric and machine learning models are simply the means to an end rather than the goal itself. I’m looking forward to share my experience and knowledge with smart and curious minds! Currently, I’m leading the marketing data science team at Vinted where we ensure that all decisions in the company are data-driven. No matter if it’s a multi-million euro marketing investment or a decision which TV ad to air – data science and machine learning are at the core of our decisions. Next to the big data and fancy models, I’m doing my best to grow the team and to help fellow data scientists to improve as professionals. During my academic career, I have been doing empirical research on competition in retail markets, specifically, in the Dutch retail gasoline market. My strong economics and econometrics background has always helped me to grasp and focus on the causal relationships rather than mere correlations and was a key to the successful career.